Printing

19/8/2014
Making
Printing

My final poster i have printed, i am happy with the outcome with it and feel it improved a lot from the earlier concepts. 







Rationale
I wanted to highlight the real cost of dealing with Agribusinesses, but as consumers we can make a choice. The poster is a juxtaposition of two images – a grave and basket of fruit to show conflicting outcomes. I wanted a direct statement to get a response with the colours of fruit representing a hopeful solution to the issue.  
The image of a grave is often associated with sadness and suffering (Ihi). But it can also be a time of reflection by the living, of what has been, or what may have been.  I want the readers to reflect on what has or is happening to our local farmers; make them feel sorry (Wehi) and make a better choice.
 
Poster Wall


Poster changes

18/8/2014
Understand, Define, Making
Changes


Making some last changes to poster to make my message stronger and easier to read.

Fixed up the text to make more sense and made some little changes


I decided to take out my grave completed because people where getting different messages from it like the circle of life and death, getting buried with items means you come back in the next life with those items or something along theses lines. This was not what i was trying to say so i added a basket of fruit and veges next to the tombstone which is like a tribute to the farmer and also creates a  hopeful solution to the issue. It also balances out the images and helps with the idea of Ihi and Wehi and the visual rhetoric of juxtaposition

Tweaks, colour and text

12/8/2014
Ideate, Making, Critique
Tweaks, colour and text

Making tweaks from critique and applying a pantone colours to my poster. Also changed my text to show my message better. decided to keep it to 1 grave because i felt to many was too distracting and wasn't needed.

Have fix the perspective of the grave, also changing the size of the image and removed the business man

Added the text "Best before" on the grave just to give a humorous feel on the poster to lighten up the mood a bit, also the colors also help with this


I changed the hat because the other one didn't really look like a farmers hat, i think this one looks more like one.

I tried making my illustration bold to jump out more , and tried different a different technique for colouring.  

Made the text bold to match the illustration. I felt the bold was not very appealing and didnt do much for the poster and decided to go back to my other variations



Critique

11/8/2014
Critique
Critique

Getting critique and feed back, using De Bono thinking hats and thinking about different changes i could make to my poster. 1 main feedback was to take out the business man because it was too much, not needed and instead to show it through the text i use. So also need to change my text

More Poster development

5/8/2014
Understand, Define, Ideate
More Poster development

coloring in my poster concepts and adding text


I really like the tombstone over the cross in the poster and feel its visually much stronger, changed the business man so u can only see bottom half because i felt he was to distracting before

not liking the style of the business man so used a man from a previous concept. i still think its not that strong, also adding more than 1 grave to show its happening a lot.

I decided to go back to my original perspective because i really like it and think its stronger then the rest

Poster development

3/8/2014
Understand, Define, Ideate, Making
Poster development

I did some more sketches around my graveyard poster and looked at different layouts and ways to show in my poster. i added a "business" man to the poster to help show my message




i really like this angle of the graves, but is struggling to get perspective right. so in the next to i changes the perspective to a flat perspective and 1 point 



Poster design

1/8/2014
Define, Making
Poster design

Starting to design posters from early concepts

These 4 concepts posters were the ones i showed at interim





After interim and critique i decided that my grave poster concept was my strongest and that i decided to develop this poster further. I also very like my beetroot monster poster and the humorous idea around it but in the ended decided to just stick with the grave one and change it a bit but to still deliver the same message